Our Recommendations 

The three recommendations in this report focus on driving business to the Fishers Test Kitchen through social media marketing. The team examined how to reach the target audience, post content, planning ahead and loyalty programs, and events that would draw customers into the building. All recommendations are based on extensive research and a local study.

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Recommendation One: Using Social Media As A Marketing Tool, Best Practices and How to Target a Younger Audience

• Using Social Media to Attract a New, Younger Audience

  • Use the Power of Social Media to Market to Gen Zers

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Recommendation Two: Make a Plan to Use Multi-Channel Marketing to Grow your Restaurant’s Business

• • Social Media Content Creation: Make a Plan for the Best Results

  • The Benefits of Blending Social Media Marketing and Traditional Marketing for Restaurants

  • Restaurant Social Media Success Plan: Keep It Fresh and Plan Ahead

  • Value of Planning and Creativity in Food Content Marketing

  • Using Social Media to Showcase Your Food Photography to Interest an Audience

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Recommendation Three: Get Them Through the Door, How Interaction on Social Media Leads to Interaction in Person

• Social Media and Retail- The Money is in the Numbers

• Fast-Food-Gone-Gourmet is Using Social Media in a New Way

• Opportunities for Restaurants to Target Demographics that are Active on Social Media to Increase Business on Weeknights

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